National Newspaper Association Foundation
Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Public notice resources
Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...
GRWM To: Leverage Creator Relationships to Extend the Impact of Your Brand
Jul 23, 2026
As audience behavior shifts toward personality-driven platforms and influencer-led discovery, local publications have a real opportunity to extend their editorial reach, event visibility, and brand relevance ...
August: TOPics That Sell (Family Fun, Fall Sports, Wellness Month & More)
Jul 14, 2026
Build ad and sponsorship sales with Metro Creative's new ready-to-sell print and digital templates, images, editorial features, social media and more around Family Fun Month, Wellness Month, ...
The Great Recruitment: How To Hire Great Ad Sales Reps in 2026
Jul 14, 2026
Over the course of a 25-year publishing career, I’ve hired countless advertising sales representatives. And with a quarter-century of bottom lines to cross-compare these reps with, I’ve honed ...
The Money That's Already Yours
Jul 14, 2026
In any busy shop with a lot of moving parts, a little revenue slips through the cracks
Don’t follow the crowd, follow the idea
Jul 1, 2026
When advertisers say, “Make my ads stand out,” they’re usually thinking of big headlines and big logos. There are other ways.
Rebuilding together: Publishers revive a local newspaper and help their community recover from a devastating fire
Jul 1, 2026
The 98-year-old newspaper was closed in the wake of the devastating Pacific Palisades fire that destroyed most of its commercial district in 2025 and displaced most of its residents. Instead of returning ...
Why visit an advertiser 3 times when you can visit them once and walk away with 3 ads?
Jul 1, 2026
What events or products naturally go together?
Understanding the stages of competence
Jun 17, 2026
We all discuss information with other people, whether it’s with an advertising client, a prospect or a coworker. And because people have different levels of understanding, it’s easier to get ...
