Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

Feature ideas from the past, pets and genuine concern to increase advertising

Apr 1, 2026

King Solomon, the son of David and third king of Israel, is regarded as the wisest man who ever lived. So when he said, “There is nothing new under the sun” (Ecclesiastes 1:9), we can apply ...

‘On-the-shelf’ ad packages speed response times

Apr 1, 2026

It sounds simple, but it has become one of the most practical and effective ways we serve certain types of local businesses.

Vision helps your customers see where potential business could be

Apr 1, 2026

This idea might not work with every community newspaper, but I’ll bet it is an idea just waiting to be exploited in more markets than we might first suspect! Here’s how Sean describes it.

Where’s the beef in your newspaper advertising?

Apr 1, 2026

Wendy’s received a lot of publicity from the campaign, and Clara became an instant celebrity. In fact, “Where’s the beef?” became a popular catchphrase.

Digital Gold Rush: How Local Publishers Are Leveraging Digital Trends For 2026

Mar 17, 2026

“The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026,” says LMC’s annual Local Media Insights.

From slowdown to surge: How advertising spending is poised for big growth

Mar 12, 2026

Following a year of decelerated spend, 2026 is expected to see global advertising and marketing spend rise nearly 10% and exceed $2 trillion, according to recent projections from PQ Media, propelling ...