National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

National Newspaper Association criticizes relentless postage rate increases

May 30, 2023

A House Committee that oversees the U.S. Postal Service today received a statement from the National Newspaper Association and others in a broad coalition of mailing and package shipping groups that criticizes ...

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A really good ad can keep doing its job over and over

May 1, 2023

Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...

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Create easily searchable content with SEO headlines

May 1, 2023

In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...

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Don’t sell your clients short

May 1, 2023

Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ... 

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Here are some ideas to increase your advertising dollars

May 1, 2023

It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”

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Is there such a thing as ‘too local?’

May 1, 2023

Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be. 

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NNA allied member Vendasta shares info, resources for selling branded content

May 1, 2023

Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ... 

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Pay very close attention to real estate in your advertising department

May 1, 2023

Q: Real estate ads are starting to pick up a little. What do we need to watch for?

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Meet the new and improved Parade Magazine!

Apr 18, 2023

In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...

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