National Newspaper Association Foundation
Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
National Newspaper Association criticizes relentless postage rate increases
May 30, 2023
A House Committee that oversees the U.S. Postal Service today received a statement from the National Newspaper Association and others in a broad coalition of mailing and package shipping groups that criticizes ...
A really good ad can keep doing its job over and over
May 1, 2023
Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...
Create easily searchable content with SEO headlines
May 1, 2023
In simple terms, SEO helps your content be discovered easier by search engines, like Google. If the search engines cannot find you, then readers Googling to find a story with answers will also not find ...
Don’t sell your clients short
May 1, 2023
Gene’s story applies to anyone in sales. Just about all of us have undersold our products and services at times. When you’re upselling, here are some points to keep in mind ...
Here are some ideas to increase your advertising dollars
May 1, 2023
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
Is there such a thing as ‘too local?’
May 1, 2023
Most newspapers have focus group meetings; some have them frequently, some perhaps once a year or even less. I remember one that left an impression of how disconnected an editor can be.
NNA allied member Vendasta shares info, resources for selling branded content
May 1, 2023
Campbell and Nettles shared expert insights on the power of branded content to drive revenue and diversify revenue streams for media companies ...
Pay very close attention to real estate in your advertising department
May 1, 2023
Q: Real estate ads are starting to pick up a little. What do we need to watch for?
Meet the new and improved Parade Magazine!
Apr 18, 2023
In addition to the e-edition, The Arena Group provides close to 200 RSS feeds in sports, lifestyle and financial verticals; producing close to 30,000 articles per month that newspaper partners can utilize ...
