National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Be sure your paper provides several products for customers to buy; don’t leave ad revenue for others to gain!

May 23, 2022

Following the downturn of pandemic times, Jessica finds ways to generate more revenue are ... 

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Jana Stoner leads women-owned publishing company

May 2, 2022

“I’ve had so much fun and one-of-a-kind experiences being in this industry,” Jana Stoner said. “Entering into my 45th year on the payroll with our publishing corporation, I still ...

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GROWING READERSHIP ⁠— Kevin shares keys to increase readership, revenue

May 1, 2022

I had a great time in March when I got out a little more to visit newspapers in multiple states. What I learned inspired, invigorated and reminded me of much that is going well in our industry and some ...

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Two advertising goals: attention and retention

May 1, 2022

A number of factors influence attention and retention, including ... 

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Think hard and get creative to find a variety of uses for great ads

Apr 22, 2022

Where does a great advertising idea come from? The inspiration for an innovative idea can come from anywhere, of course, but sometimes we must look at another great idea and think of a different way it ...

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Readership survey 2022 ads available

Apr 20, 2022

The 2022 readership survey had good findings for staffs of community newspapers. House ads ⁠— designed by Tatiana Ryland of the Watonga (Oklahoma) Republican ⁠— ...

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Are we going ‘above and beyond’ to in serve our advertisers with unique, innovative ideas readers will appreciate?

Apr 11, 2022

Sean Dunlap’s success in a tiny market like Franklin County, Mississippi, should show us all that creativity and innovation is always appreciated and will sell in any market. 

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A good idea is worth the wait

Apr 1, 2022

It takes patience to defer judgment. We’ve all been in meetings where ideas bounce around the room. Somebody mentions the first glimmer of an ad idea, and before you know it, someone else says, “No, ...

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Bob Bonnar pours all his talents and enthusiasm into community journalism

Apr 1, 2022

Bob Bonnar later sold the newspaper and returned to Newcastle as editor of the News Letter Journal. He is now a co-owner with his business partner, Robb Hicks, and serves as publisher. 

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