National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Public notice resources

Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...

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Seeking new revenue streams in 2026? Look to local events…

Jan 13, 2026

Metro’s partnership with Evvnt Inc. makes it easy to build and manage event calendars while generating substantial revenue with ticketing, marketing and discovery services.

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The Thin Market’s impact on advertising

Jan 1, 2026

The Thin Market is one of the best arguments for running ads consistently.

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You can’t cater too much to your senior audience

Jan 1, 2026

Many of us “seniors” in the community newspaper industry grew up in the business back in the era when each newspaper had a companion operation sharing the attention of management. Commercial ...

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Metro's “America@250” Special Section (Marketing Support Included)

Dec 17, 2025

This very special section will celebrate America’s past and present, giving local advertisers an opportunity to share their patriotic pride and connect with the community in celebration of this historic ...

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Introducing RSS Newsletters in Mirabel's Marketing Manager

Dec 17, 2025

Delivering timely, relevant content to your readers is one of the most effective ways to strengthen engagement — but managing newsletters manually can take more time than most teams can spare.

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Don't let your Chamber look elsewhere for a promotion partner

Dec 1, 2025

The best chambers, however, are smart enough to realize their local newspaper can — and should — be one of their most prized partners. In return, smart newspapers find ways to help the Chamber ...

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One way to get better information from advertisers

Dec 1, 2025

You might have heard the old computer saying, “Garbage in, garbage out.” It means that the quality of input that goes into a system will determine the quality of the output. Good input equals ...

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The sales question I guarantee I will answer

Dec 1, 2025

Yes, clicks do matter, but when we sell digital ads, we are selling awareness, visibility and brand recognition first. It is time for all of us, including our clients, to focus less on clicks and more ...

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