National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Your readers will appreciate this promo that will touch virtually every family in your community

Dec 3, 2020

The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...

Read more

12 ad copy tips

Dec 1, 2020

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen copywriting tips ...

Read more

COVID WIN: $195,000 for small-market newspaper

Dec 1, 2020

The Pilot is a 10,000-circulation paper out of Southern Pines, North Carolina, publishing twice a week. This year was their 100th anniversary, and the COVID pandemic resulted in a year unlike any other.  While ...

Read more

Group calls for increased military ad spending in local newspapers

Dec 1, 2020

Out of the roughly $1 billion that is spent by the federal government on advertising and other marketing, the DOD is responsible for nearly two-thirds of these expenditures, they said. It urged the Pentagon ...

Read more

How branding can help advertising

Dec 1, 2020

A newspaper’s advertising customers must see a multidimensional business that owns the news market, owns the information market and owns the advertising market. 

Read more

Newspapers raise their IQ with strategic newsletters

Dec 1, 2020

Newsletters are a newspaper’s best friend. They can be reliable, flexible, supportive, interesting and, depending on the situation, an uplifting personality to hang around.

Read more

Print newspapers create a powerful, lasting and permanent image ⁠— never out of sight, out of mind

Nov 30, 2020

Print newspapers have no better champion than the articulate Minnesota publisher, Reed Anfinson, one of America’s foremost leaders in community newspapers. Anfinson has traveled the country espousing ...

Read more

Here’s a solution for everyone bored at home during this pandemic

Nov 18, 2020

Mike created an all-ad special section made up of nothing but half-page (tabloid) ads featuring unique word puzzles made up of the names and key words customized for a variety of local businesses. He had ...

Read more

Bluefin Technology Partners powers the Douglas Budget for self-service advertising and digital classified marketplace

Nov 16, 2020

The web-hosted solution includes Bluefin Place Ad, allowing advertisers to place classified ads in multiple print and online publications, all from a single user experience available 24/7.  Powerful ...

Read more

Web Design and Web Development by Buildable