National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Cut down on exclamation marks

Oct 1, 2021

Not long ago, I saw a half-page, four-color ad for a home remodeling company. Of the 18 phrases and sentences in the ad, 14 of them ended with exclamation marks. That had to be some kind of record.

Read more

How to solicit business via fax ⁠— fax machine is still an important business tool in many small companies

Oct 1, 2021

Now comes the question — what if you send a fax to someone with whom you do not have an established business relationship and it contains a little bit of advertising, like a tag line about your special ...

Read more

Local Journalism Sustainability Act update — progress

Oct 1, 2021

The National Newspaper Association made progress in September with the Local Journalism Sustainability Act, legislation by Sens. Maria Cantwell, D-Washington, and Mark Kelly, D-Arizona, that would provide ...

Read more

National Newspaper Week 2021 materials available

Sep 21, 2021

This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers. Content for this year's ...

Read more

Five quick tips to help you grow reader revenue with email newsletters

Sep 14, 2021

Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.

Read more

No photo goes unused or unsold with Cathi Utley’s newspaper

Sep 3, 2021

Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it. 

Read more

Catch more customers for your advertisers

Sep 1, 2021

It was a little embarrassing because I should have known better. If I were a fish, I certainly wouldn’t be interested in a shrimp that had been hanging around that long. That lesson applies to advertising, ...

Read more

Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history

Sep 1, 2021

As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...

Read more

S. 2434 Local Journalism Sustainability Act can be a ‘shot in the arm for local economies’

Sep 1, 2021

National Newspaper Association’s Congressional Action Team in August put its shoulder behind S. 2434, the Local Journalism Sustainability Act, promoting a tax credit for newspaper advertisers in ...

Read more

Web Design and Web Development by Buildable