National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Pub Aux Live! Newspaper Sampling

Jul 8, 2021

Join this educational session for a sampling how-to. Our panel of postal experts will answer all your questions.

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'All I want for Christmas is' more great ad ideas like this one!

Jul 6, 2021

A conversation with Texas publisher, Randy Keck, of the 1,900-circulation The Community News of Aledo, Texas, caused him to snap his fingers and exclaim “I’ve got one” when I asked him ...

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Free offers can generate big results

Jul 2, 2021

Let’s take a few moments to examine a category of response advertising — the free offer. “Free” is one of the most powerful words in advertising. Here are some idea starters:

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Reasons to bet on print

Jul 2, 2021

“The World Advertising Research Centre Global Ad Trends study shows the evolution of advertising spend and reveals the predicted spend on digital media advertising in 2021 to be up by more than 10% ...

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Try some of these spec ad successes

Jul 2, 2021

It was the first time this particular advertiser had been in this section, so we needed a great ad.

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Classified post COVID: 5 things to do this summer to build back your classifieds

Jul 1, 2021

1. EMPLOYMENT ADVERTISING START OUTBOUND CALLING NOW — your unemployment rate is back to normal and EVERYONE IS HIRING. If you don’t have a JOBS banner, get one in your paper now. 

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Local Journalism Sustainability Act reintroduced by Kirkpatrick and Newhouse with new eligibility limitations

Jul 1, 2021

The bill would create tax credits for three purposes: to reimburse newspaper subscribers up to $250 a year, to provide for some newsroom payroll grants and to give small business advertisers reimbursement ...

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Our customers look to us for great ideas and we must keep them coming!

Jun 15, 2021

Community newspapers have to keep a variety of great ideas available for use any time of year and for almost any occasion. One Arkansas publisher shared with me his best ideas that bring in revenue throughout ...

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Sell it now: July 4th and Canada Day

Jun 9, 2021

Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public ...

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