National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Marketing mail accounts for 57% of US household mail, US Postal Service study says

Oct 1, 2022

Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service.

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A few ideas to ‘freshen up’ your annual holiday advertising

Sep 28, 2022

Several of our NNA members have responded to the challenge of helping others out with some great ideas that aren’t all that common, but will certainly draw attention and sell!

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Local weekly successfully reintroduces wellness section following pandemic pause

Sep 15, 2022

Office manager Sheri Crowe credits the full-color glossy appeal of the publication with facilitating sales to many businesses who don’t normally advertise in their regular weekly issue.

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Thriving in Digital Sales and Leadership Careers in Publishing

Sep 15, 2022

In this webinar, we’ll explore what it will take for sales and leadership talent to thrive and how publishers can attract the right skill sets for a prosperous digital future.

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10 ways you could be making more money from your event listings

Sep 1, 2022

Audiences consistently rate community calendars and local event information among the most desired elements on local media sites. In order to meet this expectation (and associated opportunity), publishers ...

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Bears, large dogs and community newspapers

Sep 1, 2022

It happened in February 2016. Somebody driving home saw what she was sure was a bear, meandering on a hill near the auto parts store. Bear sightings in northwestern Illinois are rare, so she called 911. What ...

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Oboes and leadership

Sep 1, 2022

This means that the oboe sets the pace for the entire orchestra. It’s easy to see a direct comparison to a leader’s role in the business world.

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Who better than the newspaper to salute women and traditions ⁠— even those that are new?

Sep 1, 2022

This paper took the nationwide problem of businesses looking for employees to fill their jobs and turned it into a strong special section featuring 100% advertising, nearly all quarters and half pages. ...

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iPublish Media Solutions partners with The Gleaner Company to power Classifieds & marketplace throughout the Caribbean

Aug 15, 2022

The white-label platform streamlines the order-taking, design, fulfillment, display and payment for print and digital classified advertisements. Customers and media company sales representatives both may ...

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