National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Share your special section suggestions with Metro — last call to win $100

May 13, 2025

Enter to Win $100 by helping Metro optimize its 2026 Special Sections program!

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Apply the newspaper trifecta for increased revenue

May 1, 2025

How to generate increased revenue — that’s the topic that never grows old in the newspaper business. But finding answers seem to be more elusive with each passing year.

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If you are new to the digital space or trying to expand your knowledge, just take it one term at a time

May 1, 2025

When I transitioned out of the newsroom and into our sales office, my mind spun with all the acronyms people used in the digital marketing world. 

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Reliability means paying attention

May 1, 2025

The problem wasn’t with the sign itself. Someone should have been responsible for sending someone to check on overhanging limbs.

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Strong editorial content can lead to great ad revenue

May 1, 2025

This column is going to devote itself to the combination of innovative, creative, editorial content to accompany related advertising content.

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Leading alternative newspaper, The Chicago Reader, enhances community classifieds and self-service advertising with Bluefin Technology Partners

Apr 15, 2025

Publisher Amber Nettles and her team played an active role in shaping the site’s design and user experience.

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Webinar recording link: Digital Marketing Made Simple

Apr 15, 2025

Some highlights from this info-packed webinar from Metro Creative Graphics include building and selling websites with digital advertising ($15 introductory rate), bridging print and ...

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Free Metro digital marketing webinar registration now open

Apr 3, 2025

In upcoming webinar by Metro Creative Graphics, learn how to go after digital advertising dollars and help clients benefit from your full range of readership by using your Metro subscription assets and ...

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‘Elf magic' can be a great tool to boost your holiday ad sales

Apr 1, 2025

Being creative is a vital key to boosting your local ad sales revenue! And Deborah Farmer, ad sales manager for the Adel News Tribune in Adel, Georgia, has two extraordinary, innovative ideas that have ...

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