National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Chip Hutcheson
Chip Hutcheson is the retired publisher of The Times Leader in Princeton, Kentucky. He was NNA president in 2015. He currently serves as a content strategist for Kentucky Today, the online news website of the Kentucky Baptist Convention. chiphutcheson@yahoo.com
Here are some ideas to increase your advertising dollars
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
Digital presence is vital in meeting the high expectations of a community
A newspaper that wants to be relevant today must have a robust website and utilize rather than demonize social media.
Generate local content to supplement the work of your newsroom staff
While there are a number of good content resources available, nothing beats local content. Newsrooms don’t have to produce all their local content, and that’s where the “working smarter” ...
Finding new owners has transformed over the years
This month’s Pub Aux features articles on buying and selling newspapers. In recent years, other options have come into play — especially in rural communities.
Classifieds ... the good, the bad and increasing sales
When dealing with a classified ad customer, we’d encourage multiple insertions by giving a price break if the ad ran at least four times. Running 10 times got an even larger discount.
These foxes can escape your attention
What is the greatest obstacle in crafting a newspaper story that leaves you with no regrets? That question reminds me of a Biblical passage from Song of Solomon 2:15: “Catch us the foxes, the little ...
Fascinate your readers with language
I’ll never forget that first day of his etymology class my sophomore year. He introduced himself as a sexogenarian horologist, and proceeded to tell us to get our minds out of the gutter because ...
Remembering legacy columnists; if your newspaper wants to revive the tradition, here are a few tips ...
My journalism professors and mentors from half a century ago would be rolling over in their graves over the idea that newspapers should not contain regular, robust editorial pages.
Hard-hitting editorials remain in readers’ minds, provide critical means to hold public officials accountable
We agree with the thought voiced by South Dakota publisher Tim Waltner, who states the purpose of editorials — offer perspective, be bold, take a stand, have a call to action — and can be affirming ...
‘Always give our advertisers and our readers more than they expect’
An interesting question to pose to any veteran newspaper publisher would be this: what is the best advice you can pass on to a new publisher?
Mergers often good for both parties, but don't make headlines
Mergers can occur more frequently than many realize because acquisitions and closings seem to get the headlines.
