Protecting, Promoting and Enhancing Community Newspapers Since 1885
Chip Hutcheson is the retired publisher of The Times Leader in Princeton, Kentucky. He was NNA president in 2015. He currently serves as a content strategist for Kentucky Today, the online news website of the Kentucky Baptist Convention. chiphutcheson@yahoo.com
It seems that many newspapers — particularly chain newspapers — are obsessed with cutting expenses. But I fall in the camp of those who insist “you cannot cut your way to prosperity.”
A newspaper that wants to be relevant today must have a robust website and utilize rather than demonize social media.
While there are a number of good content resources available, nothing beats local content. Newsrooms don’t have to produce all their local content, and that’s where the “working smarter” ...
This month’s Pub Aux features articles on buying and selling newspapers. In recent years, other options have come into play — especially in rural communities.
When dealing with a classified ad customer, we’d encourage multiple insertions by giving a price break if the ad ran at least four times. Running 10 times got an even larger discount.
What is the greatest obstacle in crafting a newspaper story that leaves you with no regrets? That question reminds me of a Biblical passage from Song of Solomon 2:15: “Catch us the foxes, the little ...
I’ll never forget that first day of his etymology class my sophomore year. He introduced himself as a sexogenarian horologist, and proceeded to tell us to get our minds out of the gutter because ...
My journalism professors and mentors from half a century ago would be rolling over in their graves over the idea that newspapers should not contain regular, robust editorial pages.
We agree with the thought voiced by South Dakota publisher Tim Waltner, who states the purpose of editorials — offer perspective, be bold, take a stand, have a call to action — and can be affirming ...
An interesting question to pose to any veteran newspaper publisher would be this: what is the best advice you can pass on to a new publisher?
Mergers can occur more frequently than many realize because acquisitions and closings seem to get the headlines.