National Newspaper Association Foundation

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and enhancing the capabilities of community newspapers

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Georgia real estate broker has a hit with his 'paper within a paper'

May 7, 2021

Roland Daniel, a savvy real estate broker in Georgia, took advantage of space offered to him at a great discount by brothers Buff and Vance Leavy of The Brunswick (Georgia) News and turned it into ...

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As businesses adapt to pandemic and Americans get vaccinated, newspapers play crucial role

May 1, 2021

Cathi Utley, VP of Lakeway South and publisher of the Hermann (Missouri) Advertiser Courier, and Mike Kolbe, advertising director of Harlan Newspapers in Harlan, Iowa, share their recent successes ...

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This special section is guaranteed to attract younger readers in your market!

Apr 9, 2021

It’s no secret that attracting younger readers, especially the 20-35 crowd, has never been an easy sell for newspapers.  Jane Ashley Pace, publisher of The Oldham Era in Lagrange, Kentucky, ...

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Sponsored content a hit with advertisers and readers

Mar 19, 2021

Regardless of what it’s called, sponsored content is simple for the newspaper to create and, best of all, it is popular with advertisers and readers. I first found keen interest in this type of ...

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Innovative newspapers combine strong print and savvy digital for a hard-to-beat package

Jan 25, 2021

These are unusual times we are going through and, while there is always a need for good newspapers and good news coverage, this is also a time when businesses are looking for innovation and creativity ...

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Magazines represent money left on the table if your newspaper isn’t providing one regularly

Jan 12, 2021

Part of being the ad professional is also creating unique and different opportunities to advertise a merchant’s products and services. That’s when our role as newspapers must be stretched to ...

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Three ideas to rejuvenate your classifieds

Jan 6, 2021

Giving readers a reason to read your classifieds — and sometimes even moving content out of that section permanently — can engage readers in a new way, help generate readership and show your ...

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The Palatka Daily News’ ‘Positively Putnam FL’ campaign underscores how the newspaper leads the community in good news

Dec 18, 2020

While a good community newspaper has many duties in its role serving its readership, one of the most important is reminding readers of the many good things there are to appreciate in the area around ...

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Your readers will appreciate this promo that will touch virtually every family in your community

Dec 3, 2020

The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...

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