National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Names and faces are always sure winners for just about any advertiser

Sep 1, 2023

It’s refreshing to be thumbing through one of my “exchange” newspapers from a small weekly only a few miles south of my hometown, deep here in south Georgia, and find an exceptionally ...

Read more

Metter, Georgia, has an abundance of well-loved pets! Your town probably does, too!

Aug 1, 2023

“We are in the middle of something fun that has really been a win-win-win for our community.”

Read more

Kurt Johnson proves a sure-fire seller of an idea is often right there in front of you!

Jul 1, 2023

Aurora (Nebraska) News-Register Publisher Kurt Johnson says simplicity has long been the key to years of success for one of his community’s favorite ad ideas ...

Read more

Jody Hanson has struck gold for both her advertisers and her readers!

Jun 1, 2023

Among the latest great advertising ideas Forum Communications Director of Revenue Growth Jody Hanson has come up with are niche publications to accompany numerous newspapers in their group that draw ...

Read more

A really good ad can keep doing its job over and over

May 1, 2023

Over the years, I’ve encountered numerous advertisers who, mysteriously, somehow once they’ve published a great ad idea in your newspaper, think the ad is somehow “used up” after ...

Read more

Where are they now? Is your newspaper making money by finding and telling their stories?

Apr 1, 2023

The Forest-Blade of Swainsboro, Georgia, has long been a quality community newspaper, consistently fulfilling its role as a vital link offering the names, faces and information that bind the Emmanuel County, ...

Read more

Zoe Cooper offers a great ‘deal’ for advertisers in Arizona

Mar 1, 2023

Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...

Read more

Minnesota publisher builds partnership offering digital TV billboard advertising

Feb 1, 2023

Recent years have seen a rise in the number of newspapers offering their merchants more variety in how and where they can place their ad dollars while staying with their well-known, long-trusted and reliable ...

Read more

Even an old idea can create new, fresh sales for your customer

Jan 1, 2023

An email from a newspaper publisher in the Midwest got me to thinking the other day. “What do you think is the very best ad idea you’ve ever had of your own?” asked this publisher.

Read more

Web Design and Web Development by Buildable