National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.


NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Book sales at your office? Why not?!

Dec 1, 2021

The Gazette published a book almost 20 years ago that continues to sell today. Use your office as a place to sell your books and other media. You might be surprised by the results.

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Print is king at Leader Publications in Missouri, but digital is definitely an enhancement

Nov 23, 2021

“Everything we do on each social media is designed to drive traffic to our website,” explains Peggy. “And our website is designed to showcase the broad depth of the coverage offered ...

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Old ideas can be brought back to create new dollars

Oct 29, 2021

The Money Tree is the newest name for a very old idea. 

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Looking for a way to give some spark to your next congratulatory sig page? Jeremy Waltner shows how it’s done!

Oct 5, 2021

The trick has often been how can our latest sig page be something our readers will not only notice, but will appreciate, even enjoy, and our merchants will be grateful they chose to be a part of it. 

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No photo goes unused or unsold with Cathi Utley’s newspaper

Sep 3, 2021

Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it. 

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Community leaders step up to prove they support local merchants and buying at home

Aug 23, 2021

We’ve all seen and heard such campaigns many times. Never before, however, have I seen such a campaign so successfully implemented and carried out. And never before have I seen such a campaign done ...

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Print, digital combo built around high school football is a popular sell in small towns

Aug 20, 2021

Advertisers are lining up for the features that showcase highlights from the previous week’s game, interviews with the top players and insight from the head coach. Each segment offers an introductory ...

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Coloring books can be adapted for many occasions, situations!

Jul 12, 2021

Many businesses like to feature their location in advertising, and NNA Past President Susan Rowell, publisher of The Lancaster (South Carolina) News, has a sure-fire way to interest advertisers with a ...

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'All I want for Christmas is' more great ad ideas like this one!

Jul 6, 2021

A conversation with Texas publisher, Randy Keck, of the 1,900-circulation The Community News of Aledo, Texas, caused him to snap his fingers and exclaim “I’ve got one” when I asked him ...

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