National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great Ideas
NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.
NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Boost your bottom line with these 3 advertising series campaigns
Jul 1, 2019
Running an ad series just might be what you need. It requires your ad reps to be forward-thinking and clever, and be willing to pitch several weeks of advertising at a time. It’s also a good way ...
Newsletter boosts ad revenue and readership for Illinois weekly
Jul 1, 2019
The weekly newsletter, which also comes out on Saturdays during high school sports season, has since grown to a bulletin with multiple stories and paid advertisements.
Creative design generates ‘unskippable’ ads
Jun 1, 2019
You can feature those types of ads in your newspaper by offering advertisers a premium placement that helps your bottom line.
Generate new revenue by partnering with non-profits for special sections
May 1, 2019
The result: We reached new advertisers and generated new revenue streams in special sections.
How local event advertising is paying off
May 1, 2019
A 2014 Harris Poll on behalf of Eventbrite reported that 78% of millennials preferred to spend money on an experience or event over a material purchase.
Gain advertisers and subscribers at business expos
Apr 1, 2019
At The Galena Gazette, we partner with the local chamber to reach the hundreds of attendees. This annual expo provides an opportunity to grow both our advertiser and subscriber base.
Modernize your Classified section by adding more to read
Apr 1, 2019
Adding quality editorial to your classified categories is the next step in growing your Classified revenue.
Using your website to increase print subscriptions
Feb 14, 2019
Approximately 80% of a newspaper’s revenue comes from print advertising, and because advertising revenues increase or decrease based on print circulation, the primary purpose of your newspaper website ...
A short course for print ad salespeople — an idea, air specs and the assumptive close
May 4, 2018
It is possible to learn, or at least reinforce, a truth regarding selling print advertising just about anywhere.
