National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Great Ideas
NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.
NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Modernize your Classified section by adding more to read
Apr 1, 2019
Adding quality editorial to your classified categories is the next step in growing your Classified revenue.
Using your website to increase print subscriptions
Feb 14, 2019
Approximately 80% of a newspaper’s revenue comes from print advertising, and because advertising revenues increase or decrease based on print circulation, the primary purpose of your newspaper website ...
A short course for print ad salespeople — an idea, air specs and the assumptive close
May 4, 2018
It is possible to learn, or at least reinforce, a truth regarding selling print advertising just about anywhere.
Trading paper for iPad in northeast Arkansas
Apr 9, 2018
So, the Arkansas Democrat-Gazette is handing out free iPads?
How four media organizations are using events to raise revenue and engage audiences
Dec 28, 2017
Producing events is one opportunity for news outlets to generate additional revenue and build good relationships with audiences. A panel of news and advertising executives spoke about their local events ...
Generating New Revenue: Great Ideas 2016
Nov 1, 2016
“The purpose of the National Newspaper Association’s Great Idea Exchange,” said Robert M. Williams Jr., “is to collect an idea or ideas that you can take home and either generate ...
Building revenue and saving money: Great Ideas 2015
Nov 2, 2015
Some of the best ideas are ones that have been used time and time again. During the Great Ideas Exchange at the National Newspaper Association’s 129th Annual Convention and Trade Show, a group of ...
Tips on promoting one’s newspaper
Oct 17, 2014
I am a DNV—a Downsized Newspaper Veteran. I am addicted to newspapers. I can’t keep from picking up every one I see and asking myself—“Can this product be made better?”
Attendees came prepared with great ideas — Great Idea Exchange 2013
Nov 4, 2013
If you were looking for ideas on how to promote your paper, generate more revenue and increase your circulation, then the Great Ideas Exchange at the 127th Annual National Newspaper Association Convention ...
