National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Special promos boost ad teams and clients
May 1, 2026
The idea itself is not new. Sales promotions have been around forever. People love a good deal, and sometimes your sales team needs a little spark, just as much as your clients do.
Who are we helping to achieve their goals?
May 1, 2026
I’ve always believed few small business decisions are made on a daily basis with less planning and forethought than those involving advertising.
Conducting research, prospecting, and mastering insights with AI
Apr 16, 2026
Kinney will focus on prospecting, pre-meeting research and mastering insights to get in the door while identifying smart AI prompts that yield outstanding results.
Watch parties, celebrations, cookouts and more
Apr 14, 2026
Use your Metro assets to create enticing spec ads, promotions and pages around summer events and activities like world soccer tournament watch parties, baseball, semiquincentennial celebrations, cookouts, ...
Feature ideas from the past, pets and genuine concern to increase advertising
Apr 1, 2026
King Solomon, the son of David and third king of Israel, is regarded as the wisest man who ever lived. So when he said, “There is nothing new under the sun” (Ecclesiastes 1:9), we can apply ...
‘On-the-shelf’ ad packages speed response times
Apr 1, 2026
It sounds simple, but it has become one of the most practical and effective ways we serve certain types of local businesses.
Vision helps your customers see where potential business could be
Apr 1, 2026
This idea might not work with every community newspaper, but I’ll bet it is an idea just waiting to be exploited in more markets than we might first suspect! Here’s how Sean describes it.
Where’s the beef in your newspaper advertising?
Apr 1, 2026
Wendy’s received a lot of publicity from the campaign, and Clara became an instant celebrity. In fact, “Where’s the beef?” became a popular catchphrase.
Digital Gold Rush: How Local Publishers Are Leveraging Digital Trends For 2026
Mar 17, 2026
“The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026,” says LMC’s annual Local Media Insights.
