National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Become a storage warrior for your paper
Oct 1, 2021
If you’ve ever had to move your publication to a second location, you’re likely in the same spot we we’re in. You found boxes of timecards from the 1980s. You discovered notes from a ...
Black and white and undead all over
Oct 1, 2021
There is an undeniable correlation between a strong local news product and a persevering local business dynamic. While one cannot attribute the success of one to the other with any certitude, publishers ...
Boost ad sales with latest 'Relevant' research
Oct 1, 2021
A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers.The promotions are free to use from The ...
Cut down on exclamation marks
Oct 1, 2021
Not long ago, I saw a half-page, four-color ad for a home remodeling company. Of the 18 phrases and sentences in the ad, 14 of them ended with exclamation marks. That had to be some kind of record.
How to solicit business via fax — fax machine is still an important business tool in many small companies
Oct 1, 2021
Now comes the question — what if you send a fax to someone with whom you do not have an established business relationship and it contains a little bit of advertising, like a tag line about your special ...
Local Journalism Sustainability Act update — progress
Oct 1, 2021
The National Newspaper Association made progress in September with the Local Journalism Sustainability Act, legislation by Sens. Maria Cantwell, D-Washington, and Mark Kelly, D-Arizona, that would provide ...
National Newspaper Week 2021 materials available
Sep 21, 2021
This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers. Content for this year's ...
Five quick tips to help you grow reader revenue with email newsletters
Sep 14, 2021
Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.
No photo goes unused or unsold with Cathi Utley’s newspaper
Sep 3, 2021
Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it.
