Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Building a Winning Local Media Sales Playbook

Aug 10, 2022

Wednesday, Aug 10, 2022, 12:30 p.m. ET/11:30 a.m. CT/10:30 a.m. MT/9:30 a.m. PT (U.S. and Canada) ⁠— learn about the modern media buyer’s mentality and journey; how to retool and reskill ...

Quality photos, small space can combine to offer great impact for your customers

Aug 1, 2022

The gulf waters were blue; the sand was white — and the advertising contest winners were spectacular! I want to share a few of the great ideas I saw of which our Alabama friends are justly proud.

Say it and do it, or renegotiate

Aug 1, 2022

“As a manager,” Joe explained, “this approach helps me stay up to speed with what is happening with our advertising department. Plus, it shows the team that this kind of situation does ...

Your newspaper and your schools: Your absence is someone else’s opportunity

Aug 1, 2022

What’s your relationship with the schools your paper covers? Could it use a check-up? A couple of years ago, we got a wake-up call. The new athletic director informed us that our paper didn’t ...

What’s your exit strategy?

Jul 18, 2022

When is the best time to sell? Consider these things ...

How Local Media Leaders Are Embracing Digital

Jul 14, 2022

Free webinar Thursday, Jul 14, 12:30 p.m. ET

Plan now to recognize first responders

Jul 1, 2022

Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers? Mark Oct. 28 ...

Some ideas may be old, but they can still bring in considerable new revenue

Jul 1, 2022

Paul Erdelt, editor and publisher of The Steele Ozone and the Kidder County Press in Steele, North Dakota, is proof an old idea can still bring in new revenue ⁠— even though the origins of ...