National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Become a storage warrior for your paper

Oct 1, 2021

If you’ve ever had to move your publication to a second location, you’re likely in the same spot we we’re in. You found boxes of timecards from the 1980s. You discovered notes from a ...

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Black and white and undead all over

Oct 1, 2021

There is an undeniable correlation between a strong local news product and a persevering local business dynamic. While one cannot attribute the success of one to the other with any certitude, publishers ...

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Boost ad sales with latest 'Relevant' research

Oct 1, 2021

A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers.The promotions are free to use from The ...

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Cut down on exclamation marks

Oct 1, 2021

Not long ago, I saw a half-page, four-color ad for a home remodeling company. Of the 18 phrases and sentences in the ad, 14 of them ended with exclamation marks. That had to be some kind of record.

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How to solicit business via fax ⁠— fax machine is still an important business tool in many small companies

Oct 1, 2021

Now comes the question — what if you send a fax to someone with whom you do not have an established business relationship and it contains a little bit of advertising, like a tag line about your special ...

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Local Journalism Sustainability Act update — progress

Oct 1, 2021

The National Newspaper Association made progress in September with the Local Journalism Sustainability Act, legislation by Sens. Maria Cantwell, D-Washington, and Mark Kelly, D-Arizona, that would provide ...

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National Newspaper Week 2021 materials available

Sep 21, 2021

This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers. Content for this year's ...

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Five quick tips to help you grow reader revenue with email newsletters

Sep 14, 2021

Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.

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No photo goes unused or unsold with Cathi Utley’s newspaper

Sep 3, 2021

Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it. 

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