National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

WEBINAR: Make a Media Kit that Sells 2025

Aug 28, 2025

Publishers spend too much time perfecting their media kit, and lose sight of why the media kit exists in the first place.

Your media kit doesn't have to be perfect. But it does need seven things.

Join Kenny Katzgrau, Publisher of redbankgreen.com and creator of Broadstreet, on Thursday, Aug. 28, 2025, 1 p.m. ET/12 p.m. CT/11 a.m. MT/10 a.m. PT.

In under an hour, you'll receive:

The seven "must-haves" in every media kit
Examples of media kits from successful publishers
A media template in (Google Slides) that you can use today

Free to NNA members. Click here to register.

Comments:

If you don't run, you can't win. Consider past successes and current options

Throwing in the towel cannot be your first instinct when revenue lags. Instead, use that as a challenge to revive some successful projects of the past while also looking at new opportunities to boost the bottom line.

An important question: Does this make sense?

As I write this, I have on my desk one of the most confusing ads I’ve ever seen. I saved it because it’s an example of what not to do in an ad. It’s an ad for a pizza restaurant, and is unfortunately a jumble of competing offers and special deals.