National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Robert M. Williams, Jr.

Robert M. Williams Jr. is a longtime community newspaper publisher from Blackshear, Georgia. He was NNA president in 2013-14 and is now acting as NNA director of creative resources. He is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call at (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.

Sponsored content a hit with advertisers and readers

Regardless of what it’s called, sponsored content is simple for the newspaper to create and, best of all, it is popular with advertisers and readers. I first found keen interest in this type of ...

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Innovative newspapers combine strong print and savvy digital for a hard-to-beat package

These are unusual times we are going through and, while there is always a need for good newspapers and good news coverage, this is also a time when businesses are looking for innovation and creativity ...

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Magazines represent money left on the table if your newspaper isn’t providing one regularly

Part of being the ad professional is also creating unique and different opportunities to advertise a merchant’s products and services. That’s when our role as newspapers must be stretched to ...

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The Palatka Daily News’ ‘Positively Putnam FL’ campaign underscores how the newspaper leads the community in good news

While a good community newspaper has many duties in its role serving its readership, one of the most important is reminding readers of the many good things there are to appreciate in the area around ...

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Your readers will appreciate this promo that will touch virtually every family in your community

The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...

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Print newspapers create a powerful, lasting and permanent image ⁠— never out of sight, out of mind

Print newspapers have no better champion than the articulate Minnesota publisher, Reed Anfinson, one of America’s foremost leaders in community newspapers. Anfinson has traveled the country espousing ...

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Here’s a solution for everyone bored at home during this pandemic

Mike created an all-ad special section made up of nothing but half-page (tabloid) ads featuring unique word puzzles made up of the names and key words customized for a variety of local businesses. He had ...

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We all love to have Santa come see us!

Old media/new media combo sold as a package

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Great Idea Exchange ⁠— Missouri's Dennis Warden has enough great ideas to keep us busy for a while! PLUS, members share ad plans for holiday season

Recently, a friend directed me to Missouri publisher and NNA member, Dennis Warden in Owensville. In short, Warden is delighting his readers and making his advertisers happy with both an innovative ...

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Are there dollars going untapped in your community? Mark Spensley in Iowa has figured out how to tap into these $$$

Who are some of the busiest people in your community, doing millions of dollars in annual business — but very seldom do much advertising? If you named building contractors, give yourselves a gold ...

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Great Idea Exchange Live! Fond Memories

No matter what sort of business you may be in, every local business has at least one occasion each year when there is a need to advertise. The anniversary of the day you opened your doors is a momentous ...

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Who’s been ‘poaching’ on your territory lately?

From time to time, it pays to cruise around your community and stop in wherever customer traffic is heavy to see who has come into your town and poached on what should be YOUR advertising dollars. There ...

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Veterans Day promotion creates ad revenue and juices up rack sales, plus a few other tips

The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...

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School opening and closing are good times to sell some plus revenue

Kim Ware, publisher of The Azle (Texas) News, was one of the first to respond to Williams' call, and she shared several ideas.

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