Protecting, Promoting and Enhancing Community Newspapers Since 1885
Robert M. Williams Jr. is a longtime community newspaper publisher from Blackshear, Georgia. He was NNA president in 2013-14 and is now acting as NNA director of creative resources. He is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at robert@nna.org or call at (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday.
Regardless of what it’s called, sponsored content is simple for the newspaper to create and, best of all, it is popular with advertisers and readers. I first found keen interest in this type of ...
These are unusual times we are going through and, while there is always a need for good newspapers and good news coverage, this is also a time when businesses are looking for innovation and creativity ...
Part of being the ad professional is also creating unique and different opportunities to advertise a merchant’s products and services. That’s when our role as newspapers must be stretched to ...
While a good community newspaper has many duties in its role serving its readership, one of the most important is reminding readers of the many good things there are to appreciate in the area around ...
The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...
Print newspapers have no better champion than the articulate Minnesota publisher, Reed Anfinson, one of America’s foremost leaders in community newspapers. Anfinson has traveled the country espousing ...
Mike created an all-ad special section made up of nothing but half-page (tabloid) ads featuring unique word puzzles made up of the names and key words customized for a variety of local businesses. He had ...
Recently, a friend directed me to Missouri publisher and NNA member, Dennis Warden in Owensville. In short, Warden is delighting his readers and making his advertisers happy with both an innovative ...
Who are some of the busiest people in your community, doing millions of dollars in annual business — but very seldom do much advertising? If you named building contractors, give yourselves a gold ...
No matter what sort of business you may be in, every local business has at least one occasion each year when there is a need to advertise. The anniversary of the day you opened your doors is a momentous ...
From time to time, it pays to cruise around your community and stop in wherever customer traffic is heavy to see who has come into your town and poached on what should be YOUR advertising dollars. There ...
The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...
Kim Ware, publisher of The Azle (Texas) News, was one of the first to respond to Williams' call, and she shared several ideas.