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Postal Tips by Matt Paxton

Matt Paxton is NNA Postal Chair and a member of the Mailers Technical Advisory Committee for NNA, along with Brad Hill of Interlink and NNA's Tonda Rush.

Is the mail still the best distribution option for community newspapers?

The past 18 months have not been happy ones for the U.S. Postal Service and its customers. Delivery service, particularly for out-of-county newspapers, has been alternating between mediocre and outright ...

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Gaining new subscribers through sampling

A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...

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Ready or not, Seamless Acceptance for Full Service Mailers is coming

Now, it appears that all Full Service mailers entering currently through their local BMEU, likely their local post office, will be verified using only automated sampling and verification processes beginning ...

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Postal Q&A: What are the steps to take when merging 2 smaller papers into 1?

NNA members jump hurdles while USPS handles surge in packages. 

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Higher postage rates are coming — here’s what you can do about it

NNA members surveyed in August indicated they were seeing service problems across the board in all mail classes, even for Within County.

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My experience with the PPP loan forgiveness application

For publishers who were able to get Payroll Protection Plan (PPP) loans last spring and summer and have not applied for forgiveness of those loans, maybe you can benefit from my experience with completing ...

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Navigating the USPS Business Customer Gateway

It’s clear to me that the more a newspaper adapts to the Postal Service’s preferred, and perhaps in the future mandatory, procedures for mail preparation, acceptance and payment of your mailings, ...

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BMEU full-service mailers transitioned to participate in Seamless Parallel by June 1

This means that if your newspaper is a Full Service ImB mailer, like it or not, your mailing will be enrolled in the Seamless Parallel program. 

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Seamless acceptance, Enterprise Payment System, Business Customer Gateway changes for members

A big part of NNA’s participation in the Mailers Technical Advisory Committee (MTAC) is getting a preview of new programs and procedures proposed by the Postal Service. The theory is that the representatives ...

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