Business News as an Everyday Beat ft. Jim Pumarlo

Mar 9, 2023

My session provides some practical guidelines and ideas for news and advertising departments alike.
Pumarlo

Publishers' Auxiliary columnist Jim Pumarlo ⁠— former editor of the Red Wing (Minnesota) Republican Eagle, writer, speaker and trainer  ⁠— is presenting a webinar on Thursday, March 9, at 2 p.m. ET/1 p.m. CT/12 p.m. MT/11 a.m. PT, tackling evolving your business coverage in these extraordinary times. 

"My session provides some practical guidelines and ideas for news and advertising departments alike ⁠— to help the two departments be aligned on what is news and what is an ad," Pumarlo said, "and to help them develop a plan for broader business coverage, which I believe can lead to increased ad revenue." 

The webinar is offered through Online Media Campus for $35. Click here to register.

Pumarlo is the author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Read Pumarlo's latest column on this topic: https://www.nna.org/are-your-news-ad-departments-on-same-page