National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great Ideas

NNA’s best and brightest publishers have made the Great Idea Exchange session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

NNA Director of Creative Resources Robert M. Williams Jr. is available for consultation on how to create more revenue, help you deal with inevitable newspaper issues or be a sympathetic ear for NNA members looking for an experienced publisher to listen. Email him at or call (912) 281-5438 from 10 a.m -3 p.m. ET, Monday-Friday. 

Veterans Day promotion creates ad revenue and juices up rack sales, plus a few other tips

Aug 25, 2020

The mood of our nation is probably right these days for something special to go along with Veterans Day coming up November 11 and now’s the time to get started. While virtually every community holds ...

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Grant programs help local businesses, keep newspapers going

Aug 14, 2020

The pandemic has ushered in what is essentially a matching program to convince local advertisers to stay in newspapers and on their websites. In turn, the newspapers smartly tout their products as marketing ...

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School opening and closing are good times to sell some plus revenue

Aug 3, 2020

Kim Ware, publisher of The Azle (Texas) News, was one of the first to respond to Williams' call, and she shared several ideas.

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NNA to offer new member benefit focused on shared revenue ideas

Jul 28, 2020

The collective wisdom and experience of NNA members across the country, sharing their best revenue-generating (or cost-saving) ideas in a group setting has generated hundreds of thousands of dollars in ...

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Sheriff’s Annual Report to the Community Creates Dollars and Goodwill

Jul 22, 2020

The glossy magazine is compiled from statistics gathered by the sheriff and then composed, printed and distributed by the newspaper. It has been a tremendous hit among local residents and is credited by ...

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Have the 'Audacity' to learn this software

Jul 1, 2020

Everybody has a phone on them. Plugging a phone into a car and listening to a podcast can make a long drive go faster. People listen to podcasts when they mow the lawn, work in their office or go for a ...

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How the Aspen Daily News appealed to readers’ anxiety to raise over $42,000 during COVID-19

Jun 1, 2020

“When people see a friend's name on a list, they don't want to miss out and they call to donate the next day.”

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Newspapers can tell compelling narratives in a podcast format

Jun 1, 2020

The story only gets stranger from there. And The Galena Gazette covered the twists of the case, more than 130 years ago. Most newspapers have stories like this, deep in the archives.

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Podcasting is an effective, low-cost way to expand your presence online

May 14, 2020

Starting a podcast: publisher interview with Tom Lappas of the Henrico Citizen

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