National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Postal Tips

Consulting assistance is an NNA-member benefit. Membership also includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. We can help with:

  • Interpretations of postal rules
  • Understanding how to enter mail properly
  • Assess steps you may be able to improve slow service
  • Know whether you are eligible for Periodicals permits
  • And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Publishers must navigate the next steps toward mailing in a digital world

Feb 1, 2023

The old ways of dealing with USPS are coming to an end

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Make money and gain subscribers by saturation mailing your newspaper

Jan 1, 2023

We tried something new for us last month for Thanksgiving week, which, of course, is one of the biggest retail periods of the year. 

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October ruling says subscription lists must be certified more often

Dec 1, 2022

Previously, you could use a list for up to 180 days from the date of certification. A new rule put in place Oct. 1 makes the time you can use a list before re-certifying much shorter.

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USPS delivery network changes might affect you

Nov 1, 2022

There are a lot of changes coming at USPS, and not just to rates. Starting this summer, we were made aware of changes coming in some larger metro areas involving consolidating carrier routes into large ...

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Protect your mailing permit

Oct 1, 2022

The postal team at NNA recently got a question from a member asking what specific postal regulatory violations would trigger the revocation of a Periodicals permit. We thought other members might benefit ...

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Updates to USPS Labeling Lists and CASS Software Requirements

Sep 1, 2022

The ZIP Codes formerly covered by FSS have been converted to Label List L007, which directs the creation of 5-Digit Scheme bundles for flat mail.

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It's a long river ...

Aug 1, 2022

It is a reasonable assumption that if you are reading this, you are counting on Periodicals mail. Maybe you are relying upon it for 80-100% of your distribution. If that is you, I am worried about ...

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While we wait ... here are some great mileposts along NNA’s 137-year history

Jul 1, 2022

If experience over the last decade means anything, it will be more than a year before a new idea jells within the USPS management team and gets on the regulatory path to enactment. NNA has requested action ...

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Here's the lowdown on USPS’ other permit — Marketing Mail

Jun 1, 2022

Those of you publishing shoppers or TMC papers in addition to your regular newspapers are probably quite familiar with the ins and outs of Marketing Mail, which used to be called Standard Class or bulk ...

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