National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Postal Tips

The National Newspaper Association provides postal consulting services for its members.

We can help with:

  • Interpretations of postal rules
  • Understanding how to enter mail properly
  • Assess steps you may be able to improve slow service
  • Know whether you are eligible for Perodicals permits
  • And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Consulting assistance is a member-benefit. Membership includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. 

Higher postage rates are coming — here’s what you can do about it

Jan 5, 2021

NNA members surveyed in August indicated they were seeing service problems across the board in all mail classes, even for Within County.

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Electronic paid/requester subscriptions can count as valuable add-ons, depending on circumstances

Dec 1, 2020

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012, when a third page was added to the ...

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Tell your printer to ‘sack’ the sacks!

Oct 1, 2020

Flats trays a must to boost Periodicals handling

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Navigating the USPS Business Customer Gateway

Sep 1, 2020

It’s clear to me that the more a newspaper adapts to the Postal Service’s preferred, and perhaps in the future mandatory, procedures for mail preparation, acceptance and payment of your mailings, ...

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Postal Q & A: Subscriptions in arrears, sacks vs. trays, etc.

Jul 29, 2020

“Copies may be mailed at the prices that apply to subscriber copies for 6 months after a subscription has expired if the publisher makes a good-faith attempt to obtain payment or a promise of payment ...

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Periodical Postage advertising standards, measurement

Jul 1, 2020

Advertising measurement for calculation of Periodical postage on PS Form 3541 is required to compute higher, zoned pound rates on ad matter based on distance outside the county and allows lower, unzoned ...

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BMEU full-service mailers transitioned to participate in Seamless Parallel by June 1

Jun 1, 2020

This means that if your newspaper is a Full Service ImB mailer, like it or not, your mailing will be enrolled in the Seamless Parallel program. 

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Postal Q & A: Value of IMb? Sampling problems

May 1, 2020

Q: I have a publisher who wants to use the sampling rule to do a one–time, all–county distribution to share a COVID-19 four-page insert. My understanding is that the 10% rule applies to his ...

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