National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Content
You still can’t beat names and faces if you’re looking to attract readers
Mar 22, 2022
Keith Barlow, publisher of The Milledgeville (GA) Union-Recorder, shares his Faces and Places contest.
‘60 Minutes’ report on crisis in local journalism gives local media opportunity to elaborate, reinforce message
Mar 1, 2022
Most of those stories, and the belief that “journalism is essential for the survival of American democracy,” as one former reporter put it, are familiar to readers of The Rural Blog. But they ...
Creative selling is key in monetizing your publication or website
Mar 1, 2022
Getting creative with selling advertising might be a key to making up lost revenue.
How to interview complete strangers
Mar 1, 2022
My wife kids me about interviewing strangers. “I love it,” I tell her, “and those you call strangers do, too.”
Seize opportunity to moderate election noise
Mar 1, 2022
Newspapers should step up and fill the void — use your community knowledge to provide an inside look at candidates, to set a framework for constructive debate on issues. It takes work, and now is ...
The importance of proofreading
Mar 1, 2022
Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, “Ears ...
UPDATING YOUR PAPER — tips to make your pages attract more readers
Mar 1, 2022
Like a lot of you, I stay busy. Most of my workdays begin around 9 a.m. and end between 2 and 4 a.m. During those hours, I’m overseeing my businesses, leading webinars several days most weeks, and ...
What role, if any, do local news outlets have in covering the Russian invasion story?
Mar 1, 2022
We have an obligation to our readers to point them to credible news sources about Russia and Ukraine, even if we might not be covering the story ourselves. Russia’s propaganda machine is effective ...
Your community, your spokesperson
Mar 1, 2022
Our newspaper has a president in our corner. We have for years. Ulysses S. Grant lived in Galena for roughly a year before the Civil War. He worked in the leather goods shop run by his two brothers, and ...
