National Newspaper Association Foundation

Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers

Login Your Cart

On the Record by Jay Dickerson

Jay Dickerson is the advertising manager of The Galena (Illinois) Gazette. jdickerson@galgazette.com

Design 101: What goes on the page first?

There’s also the reality that if a page is ugly to look at, few people will even read the story ... 

Read more

Your community, your spokesperson

Our newspaper has a president in our corner. We have for years. Ulysses S. Grant lived in Galena for roughly a year before the Civil War. He worked in the leather goods shop run by his two brothers, and ...

Read more

Pitch ad campaigns

Help your local businesses get a ‘pizza’ the action

Read more

Creativity can lead to great results

Our local mini golf course wanted to promote its October glow-in-the-dark nights. All the features on the course are lit up by neon strips, making it a cool stop for families as nights in fall come sooner ...

Read more

Book sales at your office? Why not?!

The Gazette published a book almost 20 years ago that continues to sell today. Use your office as a place to sell your books and other media. You might be surprised by the results.

Read more

Words of advice for journalists

The experience you get in a small-town, community newspaper setting has staying power. 

Read more

Become a storage warrior for your paper

If you’ve ever had to move your publication to a second location, you’re likely in the same spot we we’re in. You found boxes of timecards from the 1980s. You discovered notes from a ...

Read more

Sales advice from Dunder-Mifflin’s top salesperson

How realistic, though, was Dwight’s advice? He’s the Scranton branch’s top salesperson, so he must know something about sales, right? Here are some pieces of sales advice from the fictional ...

Read more

Reach customers with these Christmas ideas

When you build those relationships well, you’re able to better help your business partners communicate their messages. One of the most important messages: Merry Christmas. Here are some of the ...

Read more

Try some of these spec ad successes

It was the first time this particular advertiser had been in this section, so we needed a great ad.

Read more

Help your local businesses find their next superstars

When newspapers are at their best, they solve problems in a community. With the news that there is an employee shortage, your paper might be uniquely positioned to provide a solution for that problem, ...

Read more

Challenge the process at your paper

Our office is in the middle of spring cleaning. This gives us a chance to dig deep, see what needs to go and what should stay. It occurs to me that it’s not just the physical space of a newspaper’s ...

Read more

Five ideas your paper can use to make money right now

Your ad staff doesn’t have to be naive. In fact, there are events coming up that make sense for signature pages.

Read more

‘I’m planning on it’: Ad series promotes vaccines

At the Gazette, our publisher developed a series of ads that spell out the importance of vaccinations. I recommend your paper take this idea and make it your own.

Read more

Find the right mascot and put him to work

The right mascot can engage readers, make your business more personable and resonate with your audience.

Read more

Three ideas to rejuvenate your classifieds

Giving readers a reason to read your classifieds — and sometimes even moving content out of that section permanently — can engage readers in a new way, help generate readership and show your ...

Read more

With half the staff in quarantine, we still got out the news

The last week of September, one of our staffers felt sick but thought it was simply the same change in health that comes with the drop in temperature. COVID-19 slowly and stealthily moved through our office. ...

Read more

Fire department special section might work for you

The Galena Fire Department magazine was a success. It provided revenue at a time we needed a boost. It took work, but it also provided a financial jolt when we had a gap in our publishing calendar.

Read more

Start talking now to advertisers about HR 7640

If signed in to law, HR 7640: gives taxpayers up to $250 a year in tax credits to pay for their local newspaper subscriptions;  aids salary support for journalists, 50% of salaries in the first ...

Read more

Talk turkey during the holidays

Our editor interviewed local pre-schoolers, getting their take on one of the biggest meals of the year. Last year, the students were even dressed like turkeys. More than a dozen students offered their ...

Read more

Web Design and Web Development by Buildable