National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

Login Your Cart

On the Record by Jay Dickerson

Jay Dickerson is the advertising manager of The Galena (Illinois) Gazette. jdickerson@galgazette.com

Try some of these spec ad successes

It was the first time this particular advertiser had been in this section, so we needed a great ad.

Read more

Help your local businesses find their next superstars

When newspapers are at their best, they solve problems in a community. With the news that there is an employee shortage, your paper might be uniquely positioned to provide a solution for that problem, ...

Read more

Challenge the process at your paper

Our office is in the middle of spring cleaning. This gives us a chance to dig deep, see what needs to go and what should stay. It occurs to me that it’s not just the physical space of a newspaper’s ...

Read more

Five ideas your paper can use to make money right now

Your ad staff doesn’t have to be naive. In fact, there are events coming up that make sense for signature pages.

Read more

‘I’m planning on it’: Ad series promotes vaccines

At the Gazette, our publisher developed a series of ads that spell out the importance of vaccinations. I recommend your paper take this idea and make it your own.

Read more

Find the right mascot and put him to work

The right mascot can engage readers, make your business more personable and resonate with your audience.

Read more

Three ideas to rejuvenate your classifieds

Giving readers a reason to read your classifieds — and sometimes even moving content out of that section permanently — can engage readers in a new way, help generate readership and show your ...

Read more

With half the staff in quarantine, we still got out the news

The last week of September, one of our staffers felt sick but thought it was simply the same change in health that comes with the drop in temperature. COVID-19 slowly and stealthily moved through our office. ...

Read more

Fire department special section might work for you

The Galena Fire Department magazine was a success. It provided revenue at a time we needed a boost. It took work, but it also provided a financial jolt when we had a gap in our publishing calendar.

Read more

Start talking now to advertisers about HR 7640

If signed in to law, HR 7640: gives taxpayers up to $250 a year in tax credits to pay for their local newspaper subscriptions;  aids salary support for journalists, 50% of salaries in the first ...

Read more

Talk turkey during the holidays

Our editor interviewed local pre-schoolers, getting their take on one of the biggest meals of the year. Last year, the students were even dressed like turkeys. More than a dozen students offered their ...

Read more

Have the 'Audacity' to learn this software

Everybody has a phone on them. Plugging a phone into a car and listening to a podcast can make a long drive go faster. People listen to podcasts when they mow the lawn, work in their office or go for a ...

Read more

Newspapers can tell compelling narratives in a podcast format

The story only gets stranger from there. And The Galena Gazette covered the twists of the case, more than 130 years ago. Most newspapers have stories like this, deep in the archives.

Read more

Three ways to engage customers and reach readers

While this has been a challenge, there’s also a chance for opportunity. There are new ways to engage customers, still make money and help businesses promote their messages in the community.

Read more

A graduation special section might be just what you need

A graduation special section is a great way to reinforce the newspaper’s role in a community. With the possibility of graduation ceremonies throughout the country being canceled, this year stands ...

Read more

Resonate with readers in unique ways

Does your newspaper resonate in your community? Do your subscribers ask you to pull their paper for an office pick-up so they don’t have to wait a day for the mail? Is it obvious — in both ...

Read more

Signature ads help generate new revenue

Newspapers all have theme pages. You know the ones. We run a pizza page during National Pizza Week in October, a Salute to our Servicepeople right before Memorial Day and Trick or Treat signature ads ...

Read more

Show the power of your classifieds with these 3 promotions

A few years ago, a couple of well-intentioned people started a social media page for local sales. Got old children’s clothing to get rid of? Post it to the site. Got exercise equipment that’s ...

Read more

‘Unsung Heroes’ helped Galena promote community volunteerism

Volunteers benefit communities immeasurably. They fight fires. They help the less fortunate. They make history come to life. They free passengers from overturned cars. They help people at the worst moment ...

Read more

Scarecrow offers unlikely reminder of the importance of the design team

Outside the Gazette’s front window is a scarecrow. He’s decked out in an old flannel shirt and is sitting on top of one of my daughter’s old bicycles. The scarecrow holds a newspaper ...

Read more

Web Design and Web Development by Buildable