National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Content
How to attract readers
Mar 1, 2023
It was a great marketing device for newspaper publishers and the two writers.
The secret to growing papers is giving the readers what they want
Mar 1, 2023
This particular focus group was a little different than most. The paper had gathered 15 seniors — the minimum age requirement was 60 — to spend three hours discussing recent issues of the newspaper ...
Zoe Cooper offers a great ‘deal’ for advertisers in Arizona
Mar 1, 2023
Meet Zoe Cooper. She’s a great newspaper “utility player” and also creative advertising manager for the Casa Grande (Arizona) Dispatch, a three–day–a–week newspaper. ...
Raise awareness during American Heart Month
Feb 14, 2023
February is American Heart Month, but heart disease remains a leading cause of death for men, women and people of most racial and ethnic groups in both the United States and Canada all year.
Cecile Wehrman, The Journal to expand literacy project statewide
Feb 1, 2023
‘If people don't like to read, then what does the newspaper have to offer them?’
Editor ‘can handle mean,’ but can’t stand ‘baseless cynicism and unwillingness to think’
Feb 1, 2023
This month’s column is mainly from someone else because it illustrates a serious problem facing rural newspapers: How do they manage increasingly contentious public discourse and still maintain the ...
Have fun with your readers
Feb 1, 2023
Do you have fun in writing for your readers? You should. It’s near the top of my list of fun things to do with your clothes on. I’ll bet you might not know that conservative daily, The Wall ...
Prime time to take inventory of your newsmakers
Feb 1, 2023
Newspapers are shortchanging their readers — their customers — if they do not expand their definition of newsmakers in community conversations.
Series introduces young readers to inventors from around the world (NNA members)
Feb 1, 2023
The Missouri Press Foundation and NNA Foundation are offering a new, original, free series to newspapers across the country for publication. This year, readers will enjoy a short story in each chapter ...
